Product copy that doesn't read like everyone else's listing.
For online stores running on manufacturer-supplied or auto-generated descriptions across dozens to hundreds of SKUs. We write distinct, specific descriptions at catalogue scale — a harder problem than writing one good page, and the one most competitors skip.
Sample brief → sample copy
SKU 118 of 240, handmade ceramic mug, catalogue-scale brief, audience: gift buyers.
Thrown in one sitting, glazed in a color that shifts from clay to slate depending on the light. Holds 350ml — enough coffee to outlast one difficult email.
Who it's for
For stores whose product pages are thin, duplicated, or copy-pasted from a supplier feed — hurting both search rankings (duplicate content) and conversion (no reason to buy here over an identical listing elsewhere). Best used before a catalogue expansion or a platform migration.
What's included
- A repeatable brief structure per product category (not a fill-in-the-blank template) so voice stays consistent without any description reading robotic
- Full descriptions: title, short copy, long copy, key specs/materials framed as benefits
- SEO-aware product titles and meta descriptions
- One revision round per batch
- Delivery as a spreadsheet or CMS-ready import file
How it works
01
Chart
Builds the category brief — what actually differentiates each product line, what your buyer is deciding between.
02
Draft
Writes each description against that brief, batch by batch.
03
Refine
Catches repetition across the batch, not just line-by-line polish.
04
Launch
Delivers an import-ready file with titles, short and long copy, and metas in place.
Packages & pricing
Full catalogue (from)
€1,500
- Scoped after a short catalogue audit
- Delivered in rolling batches
Proof
Sample brief → sample copy
SKU 118 of 240, handmade ceramic mug, catalogue-scale brief, audience: gift buyers.
Thrown in one sitting, glazed in a color that shifts from clay to slate depending on the light. Holds 350ml — enough coffee to outlast one difficult email.
FAQ
01 How do you keep 200 descriptions from sounding the same?
A category brief sets the voice and the differentiators once; Refine specifically checks for repeated phrasing across the batch before delivery.
02 What format do you deliver in?
A spreadsheet (CSV/Sheets) formatted for common platform imports (Shopify, WooCommerce, etc.), or CMS-ready copy blocks on request.
03 Do you need product photos or specs from us?
Specs and any existing material, yes — photos aren't required but help with tone (materials, texture, use case).
04 What if our catalogue is over 500 SKUs?
The Full catalogue tier is scoped after a short audit call so batching and pricing reflect the real volume.
05 Can this run in Spanish too?
Yes — scope both languages during Chart; each is drafted independently, not translated after the English batch.
Continue the voyage
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