Sequences built around what your subscriber actually objects to.
For ecommerce, SaaS, and service businesses with a list that’s gone quiet, or a sequence that gets ignored. We architect around the reader’s real decision points — not a generic five-email "nurture" template with your logo on it.
Sample brief → sample copy
Welcome email #1, DTC skincare brand, new subscriber just claimed a 10% code.
Subject — Your 10% is in here (and so is the one ingredient we left out on purpose)
Opening line: Before the discount code — the one ingredient we left out, and why.
Who it's for
For a list that opens less than it used to, a welcome sequence that reads like every other welcome sequence, or a newsletter that's become an afterthought. Best used right after a launch, a re-platform, or when open rates have quietly slid for a quarter.
What's included
- A map of your subscriber's real objections and triggers before any email gets written
- Full sequence or issue copy: subject lines, preview text, body, CTA
- A send-order and cadence recommendation (not just the copy in isolation)
- One revision round per sequence/issue batch
- Plain-text and HTML-friendly formatting on request
How it works
01
Chart
Maps the subscriber's actual journey — what they doubted, what they clicked, what made them go quiet.
02
Draft
Writes each email against a specific decision point, not a generic template slot.
03
Refine
Tightens subject lines and CTAs against open/click intent.
04
Launch
Delivers copy formatted for your ESP, with a short send-order note.
Packages & pricing
Welcome sequence
€350
- 3–4 emails
- Subscriber-journey map
- Subject lines + preview text
Nurture flow (5 emails)
€750
- 5 emails architected around real objections
- Send-order recommendation
Monthly newsletter
€480 /mo
- 2 issues/month
- Ongoing subject-line testing notes
Proof
Sample brief → sample copy
Welcome email #1, DTC skincare brand, new subscriber just claimed a 10% code.
Subject — Your 10% is in here (and so is the one ingredient we left out on purpose)
Opening line: Before the discount code — the one ingredient we left out, and why.
FAQ
01 Do you write in our ESP directly (Klaviyo, Mailchimp, etc.)?
We deliver copy formatted to drop into any ESP; direct platform build is out of scope unless agreed separately.
02 Will you split-test subject lines for us?
We write alternates and a testing recommendation; running the test in your ESP and reading results is your team's call unless scoped as a retainer add-on.
03 What if our list is very technical (B2B/SaaS)?
That's most of what we write — Chart captures your buyer's actual vocabulary so the copy doesn't read generic.
04 Can the monthly package flex some months?
Yes, within a reasonable range — flag volume changes before the billing cycle starts.
05 Do you handle abandoned-cart or post-purchase flows?
Yes — scope these as part of a nurture flow package or ask for a custom quote if you need several flows at once.
Continue the voyage
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